Advertising is an effective way of selling new products, and many people argue that its effectiveness brainwashes us into unnecessary spending. Others, however, disagree, saying that advertising can’t sell any product; it can only help to sell a product the people want to buy.
One of the main arguments for advertising is that it generates wealth for a country. That is to say, taxes paid on goods sold, help governments to pay for essential services such as education and health care. Moreover, the number of jobs created for producing, marketing and servicing these goods helps to reduce the unemployment problem, which is also a great advantage for a country's economy.
What is more, advertising raises money for a huge number of sporting events and artistic perform
ances which would otherwise not be held. Without sponsorship from companies who advertise their products, these events would disappear due to lack of founding. In other words, although consumerism is promoted through advertising, it is beneficial to both the consumer and society.
On the other hand, advertisements can cause people to be dissatisfied with what they already have, and make them want more. Being exposed again and again to products which one cannot afford produces frustration and dissatisfaction. Furthermore, not all parents are in a position to afford the goods which their children see advertised and want to possess. This often leads to feelings of inadequacy, especially among the less well-off.
What is sometimes annoying when it comes to advertisements is that these last too much, especially when we watch a movie or an interesting show. We have to wait more than ten minutes to see the same advertising over and over again.
In addition to this, advertising creates materialism and causes people to place too much importance on material goods. The fact that people are prepared to work long hours, or even turn to crime in order to gain the goods on offer, shows that advertising persuades people to go to great lengths to keep the same standard of living as those they see around them. It is a fact, though, that neither crime, not the stress caused by overwork, can benefit society.
Does advertising promote excessive consumerism? written by Cristina Nuta for FamousWhy.com
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