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How Will Advertisers Reach Us?

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How Will Advertisers Reach Us? by Cristina Nuta -

It's Superbowl live in 2020. Record-setting numbers of viewers are tuned in to watch the game by using handheld devices that allow them to project the transmissions onto any flat surface. And in 2020, not unlike today, viewers are interested in the game, but they're actually more absorbed by the advertising. The commercials on the screen are far better than they are now. Directors make sure they are moving, exciting, entertaining and technicians make sure the effects are breathtaking.

Thanks to the technology that is already emerging, logos of sponsors will be digitally embedded in the image of our screen. The logos we see will be chosen depending on our personal interests and profile, and they'll be different from the ones aimed at our next-door neighbours.

Ad vertising will change profoundly over the next couple of decades, although there's a chance we won't notice the difference, since the most meaningful changes won't be visible to the casual observer. It's the changes that are happening underground that will count, and they're the ones we should be aware of. Advertising in the future will be stealthy and eerily targeted, disturbingly omniscient and inescapable. Technology, naturally, will be the engine. User-tracking software that records out TV and Internet viewing habits in minute detail- and crosses it with our purchasing history- will allow the advertiser to know that you have children, that you eat meat, that your native tongue is Spanish and that your dishwasher is however many years old.

That way you will be shown commercials for mini-vans, cheeseburgers and replacement dishwashers, all in Spanish, and not for sports cars, tofu and replacement refrigerators, in English. In fact, this technology already exists. Refined with data that track what kinds of online ads you tend to click on- funny, sentimental, fact-laden- every commercial will hit home.

Say what you will, that's a nifty trick. In the future, people won't be bothered with advertising messages irrelevant to them. They'll tend to like advertising better because it's so carefully tailored to their tastes and will begin to feel less like an intrusion. This works for the advertiser too because fewer money will be wasted. While it's a little dispiriting to think we could be so predictably manipulated, maybe that's a fair price to pay to avoid the pollution messages we don't care about.
How will advertisers reach us? written by Cristina Nuta for FamousWhy.com
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How will advertisers reach us? External Links :

Advertising - Wikipedia, the free encyclopedia


Tags: superbowl, 2020, advertising, commercials, exciting, entertaining



Category: Business Articles  - ( Business Articles Archive)

Date Added: 30 July '07


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