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Justin Bieber, a symbol for world-wide teenagers

 Q:   Ask a Question about Justin Bieber, a symbol for world-wide teenagers       
Last year (in 2010), The Observer, a well-known newspaper from UK, published a briefing report indicating that the 16 year-old international pop star Justin Bieber is more influential in the social networking sphere (especially Twitter and Facebook) than Dalai Lama (cultural leader) or Barack Obama (President of the United States).

Jan Hoffman of The New York Times, made a market research and based on his findings, a huge part of Justin Bieber's fame stems from his videos posted on YouTube channel. When he was 13-14 year-old, Justin Bieber posted several videos on YouTube with him singing some Usher’s songs. These videos had millions of viewers long before Justin Bieber released his EP, “My World”.

However, thi s “marketing strategy” was not random. For example, Scooter Braun (Justin’s manager) wanted to "build him up more on YouTube first" and had Bieber record several more home videos for the website.

Scooter Braun said during an interview for The New York Times: "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras. We'll give it to kids, let them do the work, so that they feel like it's theirs…"

More videos on YouTube equal more viewers and, implicit, more fans. Bieber continues to upload videos to YouTube and, in the same time (following his manager advice), has opened a Twitter account. That Twitter account was his “way to interact with his fans”. In less than one year, his account was reported in to have over 6 million followers making Bieber one of the most “followed” celebrities on Twitter.

Even his friend Usher was amazed by Bieber’s fame. For instance, we have one of Usher’s comments about Bieber’s popularity: "I had the chance to ramp up my success, where this has happened to Bieber abruptly."

Because of that, Usher, Scooter Braun, Bieber's bodyguard Kenny, and other adults surrounding Justin constantly coach him on handling fame and his public image.

By FW Editor

Tags: singer, pop

Category: Celebrities  - ( Celebrities Archive)

Date Added: 22 February '11

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